Where does it begin and how? Jamie and Jessica founded the Toast in 1997 in Wales, to focus on offering nightwear and loungewear. Toast garments have gained fame for their production in England and focus on delivering organic, sustainable, relaxed and premium quality products. The brand aimed to produce long-lasting silhouettes that promote a slower, more thoughtful way of life. TOAST’s commitment to simplicity, modernity, and functionality in their designs has remained central to their ethos, ensuring that their pieces are timeless and sustainable.
Discover the toast Woman: Toasting to Success and style! Her sound sense of contemporary fashion reflects the timeless design and values item embellished with patterns and textures. The articulated designed shows the emotional, cultural, sensual and historical themes. The success of Toast owner is the passionate feelings towards, mothers and daughter, grandmothers and granddaughter. The brand segment and target from late 20s to 90s, by offering creative and artistic designs. The Toast latest collection revealed history and value of hand-woven cloth, offering you the detailed styles featured with the stripped lined fabric pockets.
A shift’s from fast moving fashion to sustainable Slow Fashion: The brand has evolved to embrace a more contemporary edge while staying true to our roots. Toast maintained our signature artistic, Bohemian narrative and cherished traditional textiles. Toast team always eager to bring unique and artistic collections, slightly more to the contemporary fashion collections. Toast mixed the traditional art with modern cuts and silhouettes; for instance, the new launched styles reflect the artistic, Bohemian, narrative and traditional textiles. Toast is known for traditional and historical pattern and designs.
New Maker Programme: Showcasing some of the Artisan Craftsmanship: The new Maker programme focused on strengthening the art and talent of youngsters.
The Hiroko Aono Billson who stand out at her skills; a talented ceramicist, finds inspiration in her mother’s collection of functional Japanese ceramics and the Mingei movement, which emphasizes the beauty of everyday objects. Hiroko uses terracotta clay and the sgraffito technique, which involves scratching the surface to reveal intricate patterns and designs. Her work embodies a fusion of traditional Japanese aesthetics with contemporary functionality.
Estelle Bourdet specializes in hand-dyeing yarns and repurposing fabrics to craft woven wall hangings, rugs, and bags. Estelle’s work often includes unconventional materials, such as climbing ropes, which reflect her connection to the rugged landscapes of her homeland. Her pieces are a blend of natural textures and vibrant colours, bringing a sense of warmth and creativity to any space.
Ewan Craiz: HAND- CARVED SPOONS, BOWLS & JUICERS The machete wielder behind hand carved spoons and bowls as well art-and-design. Resource The Art of Hand-Carved woodwork craftsman specializing in crafting fine handmade greenwood sourced utensils pestle Publications. Characterized by simplicity, accuracy and natural elegance of the wood. All cursor on the dictionary, it shines with a philosophy that may be considered overly optimistic for mere mortals, but which is basically true: even ordinary objects can easily double as works of art and thus turn mundane tasks into aesthetic experiences.
Poppy Fuller is a textile printer and dyer creating colourful, sustainable textiles with plant-based dyes made from Ontario-harvested plants. Dedication to sustainability seeps through every piece Poppy creates; using traditional resist and dip-dyeing techniques in her woven textiles, the intricate patterning and texturing of work celebrates natural materials with a modern take on weaving practice.
Tangible Ways TOAST Has Pivoted Since Lockdown: TOAST has also worked to establish a greater digital presence, prioritising their commitments in doing marketing and e-commerce, through virtual events aimed at further ingratiating themselves with its customer base; using this as a vehicle to create wider community engagement by cultivating connections between one another around online creativity, introducing virtual workshops, last ingress of storytelling surrounding series on product messaging and endless amounts of interactive content across the website platform/s along various social media channels.
The toast circle programme where customers can swap the Toast garments, and shared the stories of their worn garments has proven to be a incredible strength of the brand. Toast is exploring the options to which can slow down to reintroduce safely this programme after Covid-19., TOAST has reinforced its commitment to sustainability by scaling back collections and reducing waste. The Reworn and Renewed initiatives offer customers the chance to buy and renew previously loved garments, promoting a circular economy.
Toast Success in the Retail Fashion Industry: Toast fashion is focusing on to offers the styles, dresses which best suits at home in the relax environment, such as rolled up dungarees, socks and many other products. A few contemporary award-winning pcs are men collections, women collection and home decor.
Women Collection: TOAST’s women collection is a focused on organic and sustainable fashion featuring intricate hand embroidery that showcases the remarkable skills of artisans like Lucy Williams, By working with these skilled Craftsmen, TOAST preserves age-old techniques, bringing to life beautifully crafted linen dresses and wool sweaters that embody both tradition and innovation. For young women and teens, jeans jackets coats, and skirts made from high quality materials like line, jersey, Denim, Cord, cashmere and more, each piece in this collection is crafted with care, reflecting TOAST’s commitment to sustainable fashion and the artistry involved in every stitch. The organic linen dresses, adorned with meticulous hand embroidery, are a perfect example of how traditional craftsmanship can be seamlessly integrated into contemporary design, making them not just garments but piece of art.
Men’s Collection: The Men’s collection by TOAST is a modern combination of age-old craftiest and modelling aesthetics. The hand-woven trousers, jackets from artisanal textiles or even see through macrame dresses; each piece speaks for the brand and its commitment towards sustainability and ethical fashion. The pieces feature artisanal means of production, such as natural dyeing and hand looming, that guarantee each garment is unique. The brand also pays notable attention to sustainable methods. One standout piece is the traditional woven jacket, made from an artisanal that has been crafted with hand looming techniques. This jacket is clothing, a reflection of TOAST continued dedication to saving traditional craftmanship AND-affordable-fashion.
HOME DÉCOR: TOAST’s HOUSE and HOME collection displays the brand’s support for timeless crafts: selected articles from the artisanal home decor range are handwoven baskets made in Bolga, Ghana of Veta Vera grass being both beautiful and part of a traditional Ghanian weaving trade while standing up to climate change due to their sustainability; also contributing across continents is TOAST touting recycled glassware by ECO B at Bolivia which is complemented by handmade ceramics out off southern France exhibiting commitment eco-friendly production imprinting quality should speak louder than quantity. This collection embodies TOAST’s ethos of supporting worldwide and sustainable living. This collection of craft each item represents the TOST experience, craftsmanship and sustainable living. Every piece in this collection is a part of TOAST’s goal to give back and help global artisans as well as support (and spread) the lifestyles that are sustainable, soul inspiring.
Handwoven Bolga Basket: This handwoven Bolga basket features durable Veta Vera grass and is made in Bolga, Ghana as part of The House and Home Collection. Not only is this basket a traditional handmade design, but it also promotes sustainability through its fabrication of two characteristics that make it a beautiful and ethical addition to any interior.
How TOAST Helps Other Communities? TOAST is committed to supporting and uplifting communities through a variety of ethical practices and sustainable initiatives. Their efforts extend beyond creating sustainable fashion, focusing on fostering positive social impact and empowering local communities.
Ethical Sourcing and Fair Trade: Toast offers the fair wages, safe working conditions, and supporting community development projects.
Community Engagement and Education: Toast actively engages with local communities through various initiatives. For instance, they organize events and workshops that focus on sustainable living and traditional crafts. These events not only educate participants about sustainable practices but also help preserve cultural heritage.
Shifting Towards Cultural Sustainability: In responses to circular Fashion Initiatives, Toast has launched the Reworn program, accepting and selling the Preloved collection to recycle the clothing. This reduces the waste and promote the sustainable and ethical fashion. Toast committed to offer the eco friendly and ethical production.